

Recovery Resources, a Cleveland, Ohio based non-profit organization dedicated to assisting people with drug and alcohol
addictions has recently launched a new marketing initiative developed by Virtual Horizons. The theme takes the Recovery
Resources message beyond fundraising, to remind people of the valuable services they provide to the community, and how
lives would be affected if Recovery Resources was not present in the community.
Click here to view the 2005 Recovery Resources Annual Report (PDF)
Virtual Horizons set out to raise the creativity bar for the 2006 Recovery Resources Annual Report.
The design philosophy played up the whole idea of "Reaching Higher." The decision was then made to
utilize a combination of metallic ink and Aqueous coatings to infuse the annual report with a uniquely
striking look that begs to be opened, explored and savored. The lush silver (represented electronically
in a grey shade) ink was used for a variety of text, graphical duotones and accent bars. The distinct
contrast between the matte-finished blacks, bold white and the high-gloss silver made the entire piece
stand out and won rave reviews from both attendees and board members.
Click here to view the
2006 Recovery Resources Annual Report (PDF)
| Marketing Strategy & Messaging | |
| Creative Direction | |
| Copywriting | |
| Photography | |
| Artwork Development | |
| Technical Production |
