

MAC Trailer, an Alliance, Ohio based manufacturer of truck trailers was looking for an "over-the-top" web site that would communicate the energy and excitement of their products throughout their industry. By utilizing persuasive marketing and the latest interactive capabilities - Virtual Horizons developed www.mactrailer.com to promote not only the Mac Trailer product, but the core value that they bring to their customers - while simultaneously positioning the MAC brand as a desirable, must-have tool to be successful.
In July 2007, MAC Trailer launched a virtual tour of their philosophy, products and facilities which will
be distributed via interactive CD. The project includes a vast amount of video which tells the MAC Trailer
story. Persuasive narration and gritty music combine for a powerful presentation. To view the virtual tour
online,
click here: link to MAC CD.
| Marketing Strategy & Messaging | |
| Creative Direction | |
| Copywriting | |
| Videography and Editing | |
| Artwork Development | |
| 1:1 Card Development | |
| Technical Programming and Production |